The UK market access and commercialisation partner for wound care technologies
From innovation to adoption
Med Dev Services is a consultancy dedicated to the ever-changing commercial medical device landscape with a particular strength in wound care. With clients spread across four continents our aim is to help you achieve your specific business objectives, quickly.
About Med Dev Services
With over 30 years’ experience commercialising new innovations and partnering with some of the leading names in the industry, we understand the challenges of getting medical devices to market, developing compelling clinical evidence, and managing the complexity of expanding product portfolios.
30 years
Building brands
£100m+
Sales generated
30+
Countries
Outcomes delivered
We support clients in securing the outcomes they need. From the idea development throughout every stage of the product life cycle, we help build and optimise product portfolios aligned to real market needs. For start-ups through to multi-billion dollar manufacturers.
Wound Focus
At Med Dev Services, our core focus is wound care, where we bring deep market insight, clinical understanding, and a proven track record of delivering commercial success. However, our expertise extends well beyond this space. We have considerable experience across closely related medical device categories, including ostomy, continence, and a wide range of everyday medical consumables.
Tailored solutions
We work with a limited number of clients to guarantee focus, discretion and confidentiality for your business whatever your commercial challenge. Every business is unique, so tell us about your situation on a free no-obligation call to explore your market specific challenge.
Support on your terms
Whether via instant messaging, video consultations, or face-to-face meetings, we provide timely, flexible support wherever you and your teams are located. Specific to a defined project or spread flexibly across a year.
Credentials
James Saunders
James Saunders has spent 30 years at the commercial heart of the wound care, ostomy, and continence sectors, building brands, forging partnerships, and opening markets across more than 30 countries for some of the industry’s most recognised names. With over £100m in sales generated from brands he has either launched or ressurected throughout his career, he brings a depth of commercial experience that few consultants in this space can match.
As founder of Med Dev Services, James works with an exclusive roster of international manufacturers, IP holders, and distributors who are ready to grow, whether that means expanding into new export markets, developing or optimising a product portfolio, or bringing an innovative solution to market for the first time.
His approach is structured yet flexible, always commercially grounded, and delivered at pace. Every engagement is collaborative and tailored to the specific challenge at hand, because sustainable growth in this sector demands both strategic clarity and the relationships to make it happen.
