Medical Device Expertise
Consulting, Reimbursement and Team Development
Specialists in single-use medical devices including Wound Care, Ostomy and Continence
Med Dev Services is a specialist consultancy supporting the commercialisation and growth of single-use medical devices, with particular expertise in wound care. Working with clients across four continents, we combine market knowledge, commercial insight and industry experience to help businesses navigate challenges, identify opportunities and achieve their specific objectives.
About Med Dev Services
With over 30 years’ experience commercialising medical device innovations and working with leading organisations across the industry, we understand what it takes to bring products successfully to market. From building compelling clinical evidence and navigating market access to securing reimbursement and developing new product portfolios, we provide the expertise and practical insight needed to turn innovation into commercial opportunity.
30 years
Building brands
£100m+
Sales generated
30+
Countries
Outcomes delivered
We support clients in securing the outcomes they need. From idea development throughout every stage of the product life cycle, we help build and optimise product portfolios aligned to real market needs. For start-ups through to multi-billion dollar manufacturers.
Wound Focus
Wound care remains at the heart of Med Dev Services, where we bring deep market insight, clinical understanding and extensive commercial experience. Our expertise, however, continues to expand across a growing range of medical device and healthcare technologies, including continence, ostomy, nutrition and skin health. This broader perspective enables us to apply our market knowledge and commercial expertise across related product categories, helping clients identify opportunities, overcome market challenges and achieve their growth objectives.
Tailored solutions
We work with a limited number of clients to guarantee focus, discretion and confidentiality for your business whatever your commercial challenge. Every business is unique, so tell us about your situation on a free no-obligation call to explore your market specific challenge.
Support on your terms
Whether via instant messaging, video consultations, or face-to-face meetings, we provide timely, flexible support wherever you and your teams are located. Specific to a defined project or spread flexibly across a year.
James Saunders
Founder & Principal Consultant
James Saunders has spent 30 years immersed in the medical device sector, building brands, creating partnerships, and unlocking new markets across more than 30 countries for some of the industry’s most recognised names. With over £100m in sales generated from brands he has launched, transformed, or revitalised, he brings practical, real-world commercial experience.
James works with a select group of international manufacturers, IP holders, and distributors seeking to enter new markets, optimise their portfolio, accelerate growth, or successfully bring innovative solutions to market.
His approach is strategic, commercially focused, and built around execution. Every engagement is collaborative and tailored to the challenge, combining market insight, industry relationships, and practical experience to help organisations achieve sustainable growth in an increasingly complex medical device landscape.
