Strategy

• Strategic Planning: Which European market should we target next?
• Value Proposition Development: How can we make our product stand out in the market?
• Portfolio Review & Gap Analysis: What should we launch next?
• OEM vs. Own Brand Management: How do we successfully launch our own-brand?
• Scenario Planning for Change: How will the Part IX review of the Drug Tariff impact our reimbursement?
• UK Market Entry for International Manufacturers: Can you help us find a UK distributor?

Post-Market Surveillance & Post Market Clinical Follow-up - Post Market InsightsTM

• Brand specific post-market surveillance surveys 'We need to survey 500 users of our dressing'
• Quantitative and qualitative analysis of research to identify issues and opportunities for improvement 
• Actionable strategic learnings for NPD, sales & marketing as well as Quality and Regulatory.

Brokerage Service

• Market Research & Target Identification
• Outreach & Engagement: craft a compelling value proposition to potential partners on behalf of the client. 
• Relationship Building: Acting as a bridge between the client and potential partners
• Facilitating Discussions & Negotiations: advise on deal structure, terms, and helping both parties reach mutually beneficial agreements.

Acquisitions

• Identify Acquisition Targets: Based on strategic fit, market position, and growth potential.
• Target Market Research: What is their market share and future growth potential?
• Network Introductions: Can you arrange a meeting with.....?
• Due Diligence Assistance: Identify potential red flags or deal breakers.

Market Research

• Primary & Secondary Research: Which European market should we enter next?
• Ethnographic Research: Understand customer behavior in clinical settings using the product.
• Product Testing: MVTR, absorption testing.
• Clinical Evaluations: Can we get our product tested in a clinical setting?

Reimbursement Applications

• Drug Tariff applications for both novel and existing technologies
• Reimbursement strategies: How do we get this product on the Drug Tariff?
• Pricing analysis: What price should we set for the Drug Tariff?

Marketing Strategy

• Segmentation: Who is the customer, what do they think and what motivates them?
• Targeting: Identify where to play and where not to.
• Positioning: What do we stand for? How can we differentiate in our customers' minds?
• Customer Journey Mapping: Where are the pain points?

Product Development

• Product Search: Can you find a dressing we can own-label?
• New Product Development: We have a new adhesive—what can it be used for in wound care?
• Life-Cycle Management: From pre-launch to product discontinuation analysis.
• Sustainable Packaging Solutions

Sales Growth

• Tender Bids
• NHS Listings: We want to secure a place on the upcoming NHS SC contract.
• Private Hospital Contracts

Pricing Analysis

• Market Entry Price Setting
• DT Submission: What price should we set for the Drug Tariff?
• Price Optimization for Contracts: Devise the optimal price for bids.
• Cost-Effectiveness Arguments

Integrated Marketing Communications

• Key Message Development
• Consistent 'Tone of Voice'
• Presentation Development: Can you create a presentation deck?
• Proof-reading Marketing Materials
• Product Photography: We need pack shots and images of the product in use.

Digital Marketing

• Website Development: Can you create a microsite for our new product launch?
• Product Animations: Help us explain our product’s mode of action in 60 seconds.
• Event & Launch Videos
• Email Campaigns

UK Distribution Models

• Distribution Channel Design
• NHS Listings: We want to get on the advanced wound care contract.
• UK Market Entry for International Manufacturers: Can you help us find a UK distributor?
• Pharmaceutical Wholesaler Listings
• Off-Prescription Sales Routes: Do we need an off-script solution if the Part IX Review proceeds?
• B2C Sales Channels: Can we sell this product on Amazon?

International Distributor Channels

• Distributor Search: Create a shortlist of potential distributors in Spain.
• Candidate Screening: In-person visits to evaluate candidates.
• Distributor Selection & Appointment
• Exclusivity Agreements
• Ongoing Distributor Management: In-person visits, review meetings.

Manufacturer / Supplier Search

• International Technology Search. We need a low-cost wound bed preparation solution.
• Partner Shortlisting
• Benchmarking Quotes
• Local Audits: Ensure quality and compliance.

Clinical Event Support  (Wound Care Today, EWMA, Medica, Arab Health, WOCN, WCET)

• Development of clinical poster presentations
• Lead Generation
• Pre-event planning & post-event follow-up campaigns

If your specific challenge isn’t listed, don’t hesitate to reach out. The healthcare landscape is rapidly evolving and complex, and we understand that no one can be an expert in every area. We have an extensive network of industry experts specialising in areas like med ed publishing such as www.woundcarepeople.com MDR, sustainability, video & media, e-learning modules, and clinical writing. 

We're committed to delivering the best outcomes, sometimes with a little help from our trusted partners.